Trademark Registration legal services in Romania

Atrium Romanian Lawyers specializes in trademark registration in Romania, ensuring the uniqueness and protection of your business concept. Our simplified guide provides the necessary knowledge for a smooth registration process.

Why Trademark Registration Matters

Your brand is the heart and soul of your business. It sets you apart from competitors and establishes your unique identity in the market.

Trademark registration in Romania offers you exclusive rights and legal protection, allowing you to enforce your brand’s distinctiveness and prevent others from using similar marks.

By registering your trademark, you gain the power to protect your business’s reputation, build customer trust, and foster brand loyalty.

The Benefits of Trademark Registration

Trademark registration provides several advantages for your business:

  • Exclusive Rights: Registering your trademark grants you exclusive rights to use the mark in connection with your products or services. This exclusivity helps you establish a strong market presence and prevents others from capitalizing on your brand’s success.
  • Legal Protection: A registered trademark gives you legal protection against unauthorized use or infringement. It allows you to take legal action against those who attempt to imitate or dilute your brand, ensuring your business’s reputation remains intact.
  • Brand Recognition: A registered trademark acts as a valuable asset, enhancing your brand’s recognition and value. It helps consumers easily identify and differentiate your products or services from competitors, building trust and loyalty in your brand.
  • Market Expansion: Trademark registration sets the foundation for future growth and expansion. It enables you to establish a strong presence in the Romanian market and potentially expand into international markets, utilizing the benefits of the Madrid Agreement or Protocol.

Navigating the Trademark Registration Process

Registering a trademark in Romania may seem complex, but with our guidance, it becomes a streamlined and accessible process.

Let’s explore the key steps involved:
  • Step 1: Trademark Search and Clearance
    Before filing a trademark application, it is crucial to conduct a thorough search to ensure your desired mark is available for registration. Our experienced attorneys will perform comprehensive searches to identify any conflicting marks and assess potential risks. This step helps prevent future legal disputes and saves you time and resources.
  • Step 2: Trademark Application Preparation
    Once the search is completed and your mark is deemed available, we assist you in preparing the necessary documentation for your trademark application. Our team ensures that your application meets all legal requirements, including the correct representation of your mark and the appropriate classification of goods or services.
  • Step 3: Trademark Application Filing
    We handle the entire filing process with the relevant authorities in Romania. Our attorneys submit your application, along with the required documents and fees, ensuring a smooth and efficient filing process. We keep you informed at every stage, providing updates and addressing any queries or concerns that may arise.
  • Step 4: Trademark Examination and Publication
    After filing, your trademark application undergoes a rigorous examination by the local authorities. They assess the distinctiveness and eligibility of your mark for registration. Upon successful examination, your mark is published in the Official Gazette of the Romanian State Office for Inventions and Trademarks (OSIM) for opposition purposes.
  • Step 5: Trademark Registration and Certificate Issuance
    Additionally, if no oppositions are raised during the publication period, your trademark is registered, and a registration certificate is issued. This certificate serves as official proof of your trademark’s registration and grants you the exclusive rights associated with it.
  • Step 6: Trademark Renewal and Maintenance

Trademark protection in Romania is not indefinite.

To maintain your rights, you must renew your trademark periodically.

Our team will handle all the necessary procedures and reminders to ensure your trademark remains protected and in compliance with local regulations.

We take care of the administrative tasks, allowing you to focus on your business’s growth and success.

Types of Trademarks Recognized in Romania

Romania recognizes various types of trademarks to accommodate the diverse needs and creative expressions of businesses:

  • Verbal Brand: This type of trademark represents a denomination, slogan, or standard characters associated with your brand. It focuses on the linguistic elements that make your mark distinctive.
  • Figurative Brand: A figurative trademark consists of a graphic element without letters or numbers. It relies on visual elements to create a unique brand identity.
  • Combined Brand: Combined trademarks combine a written denomination with special graphics, colors, or a graphic element. They create a cohesive visual representation of your brand.
  • Tridimensional Brand: Tridimensional trademarks reflect a specific product, package, or distinct sign form, which can be visually represented in three dimensions- relevant for businesses with unique product designs or packaging.


Understanding the different types of trademarks allows you to choose the most suitable option that aligns with your brand’s identity and objectives.

The Importance of Expert Assistance

Trademark registration involves legal intricacies that require professional guidance.

Crafting a strong trademark application requires expertise in trademark law and a deep understanding of the registration process.

At Atrium Romanian Lawyers, our accomplished Romanian attorneys have extensive experience in trademark registration in Romania.

We guide you through the entire process, ensuring that your trademark elements are easy to pronounce, visually appealing, and distinctive from existing trademarks.

The Role of Romanian Trademark Attorneys

Working with a Romanian trademark attorney offers several advantages:

  • Expertise: Our attorneys specialize in trademark law and have in-depth knowledge of the registration process.
  • Search and Clearance: Conducting a comprehensive trademark search requires expertise in intellectual property databases and legal analysis. Our attorneys perform thorough searches to identify potential conflicts and assess the availability of your desired mark.
  • Application Preparation: Filing a trademark application involves precise and accurate documentation. Our attorneys ensure that your application meets all legal requirements, including proper representation of your mark and correct classification of goods or services.
  • Legal Representation: In the event of opposition or any legal disputes, having a trademark attorney by your side is invaluable. They can provide legal representation, negotiate on your behalf, and protect your rights, saving you time, effort, and potential legal complications.

By partnering with Atrium Romanian Lawyers, you can leverage our expertise to streamline the trademark registration process and maximize the protection of your brand.